On this page we address some of the more frequent questions we are posed by potential clients. The list isn’t exhaustive, and the answers are necessarily short. Please call Mike on 020-7307 6117 to ask in person.
This is one of our most commonly asked questions and one of the most difficult to answer! The truth is that it depends on a whole host of factors including your product, how competitive your market is and how much you want to learn. But as a rough rule of thumb:-
| DRTV test budget |
£75,000 |
| DR radio test budget |
£10,000 |
| Outdoor test budget |
£20,000 |
| Off the page test budget |
£10,000-£30,000 |
| Insert test budget |
£40,000 (including print) |
| Door drop test budget |
£30,000 (including print) |
| Direct mail test budget |
£30,000 (including print) |
| PPC test budget |
£5,000 |
| SEO test budget |
£10,000 |
| Email test budget |
£10,000 |
| Display test budget |
£10,000 |
Please note these are gross media budgets not the whole budget you will need to run a campaign – you’ll need to allow extra for creative, call handling etc.
Our record is a little under 2 hours, but we would suggest this is not a benchmark for most clients!
If we have a tough strategic problem to crack then please allow us about three months. If we are just looking to go to market with a straightforward test then you should allow the following:-
| DRTV |
10 weeks - we need to book airtime two months prior to activity |
| DR radio |
2 weeks |
| Outdoor |
6 weeks |
| Off the page |
2 weeks |
| Inserts |
4 weeks |
| Door drops |
8 weeks |
| Direct mail |
8 weeks |
| PC |
1 week |
| SEO |
6 weeks |
| Email |
2 weeks |
| Display |
2 weeks |
The long answer is that this is totally dependent upon client sector, offer, creative, competition and many other factors. The short answer is that you should expect something between the ranges shown below:-
DRTV
|
High 0.2%
|
Low 0.001% |
DR radio
|
High 0.01%
|
Low 0.0005% |
Outdoor
|
High 0.001% |
Low 0.00005% |
Off the page
|
High 0.1%
|
Low 0.0003% |
Inserts
|
High 2%
|
Low 0.003% |
Door drops
|
High 3%
|
Low 0.03% |
Direct mail
|
High 10% |
Low 0.01% |
PPC
|
High 4% |
Low 0.01% |
SEO
|
High 6% |
Low 1% |
Email
|
High 5%
|
Low 0.1% |
Display
|
High 0.8% |
Low 0.01% |
I’m afraid not, we only do strategy, data and media but our creative partners develop exciting, engaging and cost-effective campaigns, who we would be happy to recommend.
Short answer- ask our clients. See a typical quote about our buying here
Slightly longer answer - our rates are compared on a regular basis with the top five buying agencies. We have recently won business from two of the UK’s biggest media buying points and made rate guarantees to match their buying rates going forward.
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