| Chevy Wall |
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Media Group Head Direct line 020 7307 6133 Email This e-mail address is being protected from spambots. You need JavaScript enabled to view it General InformationI have been working in the media industry since 1997. After gaining my degree in Mathematics with Computing from the University of Hertfordshire, I began my working life within the Commercial Development department of Teletext Limited. From there I moved to Blue Frog where I worked as a Data Planner followed by a spell at BSkyB (Skytext) as a Freelance Sports Writer. I joined the data team at mc&c in April 2005 and a year later moved over to the media planning and buying side of the business. I am currently Media Group Head for Which?, Compton & Woodhouse and PDSA. My main area of expertise is strategic planning and I have a particular interest in integrated direct media campaigns. Outside work, I can be found with family and friends in and around my stomping ground of Stock in Essex. Industry Sector Experience Travel, Subscription, Charity, Retail, Business 2 Business 
Point of Pride Demonstrating specific on/off-line media channel growth via integrated media strategies. Creating data segmentation models for several clientss driving better efficiencies and more profitable marketing strategies. |
