We plan and manage more than £20 million of media investments annually for our clients.

The majority of our campaigns are integrated multi media campaigns, using both on and offline media channels.

Our billing splits roughly:

• 45% in broadcast media (including DRTV and DR radio)
• 35% in print media (including inserts, door drops and direct mail)
• 20% in digital media (including search, email, display, affiliates)

Broadcast Media

TV
We have a depth of expertise in DRTV, both short form and long form.   The broadcast team have more than 70 years experience between them, and bespoke software tools for predicting and analysing call, text and web response to campaigns.

We also use TV as a key ingredient in integrated campaigns to drive uplifted response to other media channels.  Whether DR or BR or brand TV every campaign is modelled and analysed to understand the ROI impact of the investment, typically over both one and five years

Radio
We also buy radio, as straightforward DR radio advertising, presenter mentions and as radio PR. Whilst we spend less on DR radio than on DRTV it’s an area where we have had a number of significant successes for clients and won several industry awards.

Outdoor
We buy outdoor media (posters) for a number of clients. We only use outdoor in an integrated campaign, where we can drive response via uplifts to other media channels.

Print Media

Despite falling circulations newspapers and magazines are still core recruitment media for many clients.

Off the page
We buy large amounts of national press, supplements and magazine space for clients such as Which?, Compton & Woodhouse,  Brookes and Bentley and Cash 4 Gold.

Inserts
The majority of our clients use media inserts and product despatch as a cost effective way of recruiting customers who typically have a much higher lifetime value. We buy hundreds of millions of media inserts across a year, in newspapers, general interest and special interest magazines.  We have a team dedicated to short term buying of inserts, taking advantage of last minute media availability and the very low media rates this offers.

Door drops and Direct Mail
We have in-house planning tools that allow us to identify the most effective use of direct mail to acquire new customers. Unaddressed mail is planned at the postcode level, either using standard geo demographic tools, or by using our own bespoke tool, Citizen.

Addressed mail is often planned using Pollen, our in-house prospect database, containing more than 42 million UK names and addresses.

Digital Media

Search
We plan buy and manage both PPC and SEO campaigns for clients.  We do this for e-commerce clients, multichannel clients, financial services and charities.  We integrate all search with offline media channels, and evaluate results on an integrated basis. We firmly do not believe in ascribing all value to the last click.

Email
As you would expect from a direct response agency we have a depth of expertise in email. We plan and buy acquisition campaigns on a CPM and CPA basis. We also plan and manage customer development campaigns

Display
We plan and buy a range of online display campaigns, using behavioural, contextual, transactional and retargeting techniques.