Our proprietary data science consultancy uses customer insight, business modelling and media effectiveness measurement to help understand, identify and scale sales opportunities for your business.
MUSE is the data-driven, business modelling and analytics arm of MC&C who, using strong mathematical, statistical and scientific knowledge, help clients grow their businesses by unlocking insights held in customer data. Our portfolio of skills include:
Marketing mix modelling
Rather than using traditional point and click technologies, we code bespoke solutions from scratch to solve customer based marketing challenges.
We use statistical Markov chain methods to implement linear and dynamic attribution modelling.
CRM database analytics
We form a detailed understanding of your customers using descriptive, demographic and geodemographic data.
Recency, Frequency, Value (RFV) analysis
We overlay transactional data with CRM databases to identify our clients’ highest value customers.
We use Experian’s MOSAIC database to identify opportunities to increase penetration within the most valuable customer sets.
Machine learning modelling
We enhance the targeting process by using machine learning modelling to detect customers most likely to make a purchase in the immediate future.
Business scenario planning
Short, medium and long term analysis of KPIs (e.g. sales and revenue) react to inputs (e.g. spend).
We use statistical techniques such as correlation and regression to identify relationships between variables and decision trees / clustering to develop data-driven customer segmentations.
We’re always exploring trends in the analytical community and are excited to test implementing new, cutting edge solutions to help drive growth for our clients. For more information or to find out how we can hep you, get in touch.