If you’re new to MC&C then this is probably your first question
In less of a nutshell – as a trusted independent performance agency, we use data alongside our business understanding to connect with our clients' brands; identifying who they need to target, and then leveraging our ability to plan and buy media to specific audiences to convert those people as efficiently as possible to loyal, long-standing customers. Phew!
Our growth drivers are our team of multi-skilled strategists, analysts, planners and buyers. And everything they do is underpinned by our core agency principles to be:
Bold, ready, sure
Simply put it means they try new things, seize opportunities as and when they arise, and plan and research meticulously. All to ensure that we are driving growth for our clients’ businesses now and in the future
Passion and great people only get you so far. That’s why we follow ROOT, our agency planning process, planting a seed for growth that lasts not just for the short-term but the long-term too
ROOT is underpinned by a constant flow across 4 key areas: Understanding, Planning, Delivery and Measurement. Within each area there are a series of steps to understand what growth means for our clients’ businesses. ROOT integrates the agency teams in delivering these steps, bringing in each team’s skills and expertise at the right stage to provide the best possible service to clients
ROOT is most effective when aligned to a client’s internal planning and budgeting process, and is powered by MC&C’s data and technology offering